Regulatory label to the milk powder New Deal


Integrity should be the first principle of labeling. Especially infant milk powder, should be realistic, for young parents to provide comprehensive and accurate information.

labeling machine

Label identification is the difference between different suppliers of goods is an important reference for consumers to buy goods, integrity should be the first principle of labeling.Especially infant milk powder, the user is a newly born child, should be realistic, for young parents to provide comprehensive and accurate information, so that they clearly consumption in vain.


Exaggerated labeling of milk powder labels creates a cognitive barrier for consumers, leading to difficulty in selection.


Milk powder label identification, advertising chaos.Many milk powder enterprises are using multi-brand, multi-series mode of operation, different brands, series milk powder composition is not very different, to make consumers feel different, can only play word games.


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