For packaging design, size is a rarely mentioned but extremely important indicator. Any product designer and brand can’t consider the size of the problem, but it is the brand's product strategy is becoming increasingly important.

Recently, the United States released the power of meat investigation report, when shoppers make purchasing decisions in the meat sales area, they value convenience, diversity, and transparency. In terms of purchasing decision-making, the total price of the package is the dominant factor in the purchase of meat and poultry products by the price per pound of meat. The overall price of the package is even more important for the small family and the new millennium population, This illustrates the diversification of future packaging sizes.

Similarly, the British Minter report also lists some facts: than in the past, families around the world gradually think that more valuable high-volume milk; 39% of British consumers want to see more kinds of small bottles of alcoholic beverages; 50 % Of health-conscious snack consumers expressed a willingness to try new small-scale equipment.

This shows that as the brand's product portfolio continues to expand, in order to meet consumer demand for different occasions at different times, you have to provide more specifications size selection - smaller smaller, larger and larger.

Consumer demand for product size increasingly rich, in fact, and their way of life is gradually changing closely related. Take the young office workers in the city as an example. They are mostly living alone or with one or two people sharing the main, buy a small amount of food will be more appropriate; they are concerned about the health of health, high-calorie food to eat small packaging like. On the other hand, these people living expenses are relatively limited, and more budget conscious, will compare the size of the price to buy more cost-effective products.

To achieve the diversification of food packaging size, the corresponding packaging machinery will face reform and innovation. Although China's current part of the packaging machinery has begun to produce new-size packaging, packaging technology and equipment manufacturing capacity has not yet reached the stage of maturity, compared with the international advanced level, there is a big gap. Therefore, China's packaging machinery manufacturers need to develop and update technology and equipment manufacturing capacity to meet consumer demand for different sizes of food, keep up with the world level of packaging machinery technology.